Generative AI In Business: A Strategic Fit Or A Misstep Waiting To Happen?

Charles Orlando is the CMO at Galorath and has spent nearly thirty years at the forefront of B2B, B2C, and SaaS innovation.

Artificial intelligence is everywhere—featured in headlines, investor meetings and boardroom discussions—and generative AI’s promise of business success has ignited a frenzy among companies eager to capitalize on its potential.

Yet for every success story lies a cautionary tale of businesses chasing AI for its hype rather than its utility. After more than three decades of helping SaaS and software companies scale and grow, I’ve seen this pattern before: Businesses latch onto trends without considering whether they serve a strategic purpose. Like any tool, GenAI is only valuable if it aligns with broader business goals.

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Forbes

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