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Mastering Cost Risk with the CRED Model: A New Approach to Managing Uncertainty
Six-issue Comic Series Defines Estimation-Centric AI, How Generic AI Platforms Fall Short, and How SEERai™ Creates Measurable Value in Accountable Environments
LONG BEACH, Calif. — Feb.10, 2026 — Galorath Incorporated today announced it has been named a Platinum Winner in the 2025 MarCom Awards, recognized in Advertising/Marketing | Ads | Advertising Campaign, for its original six-issue comic series built to introduce and define Estimation-Centric Artificial Intelligence (ECAI) for organizations operating in high-stakes, high-accountability environments.
The AI market remains crowded with broad claims and generic platforms. For teams responsible for cost, schedule, and risk outcomes, the questions are specific: security posture, implementation reality, day-to-day usage, governance, and defensible value. Galorath created the comic series to remove ambiguity, establishing clear differentiation between ECAI and general-purpose AI approaches while providing decision-makers a fast, straightforward way to understand what SEERai™ does and why it matters.
“We needed a format that people would actually consume while explaining real-world estimation problems and showing the value of ECAI immediately,” said Irena Muhar, Creative Director, Galorath Incorporated. “Each panel captures the emotion behind stalled progress, the tension, the breakthroughs, and the moments of clarity, in a compelling way that’s easy to understand. We’re thrilled our efforts have been seen and recognized by the MarCom Awards.”
Across six issues, the series uses fictional heroes and villains combined with reality-based scenarios to represent common challenges across aerospace, defense, manufacturing, and enterprise programs: ambiguous requirements, rework cycles, misaligned assumptions, and late-stage cost and schedule surprises. The campaign connects those scenarios directly to how Estimation-Centric AI supports disciplined inputs, structured analysis, and decision support, positioning SEER® and SEERai™ as purpose-built for estimation and not a general AI interface.
MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and
programs. Winners range from huge international creative agencies and Fortune 500 companies to individual creative professionals. The complete list of Marcom Awards winners is available at www.marcomawards.com.
Read the complete Galorath comic book series online at: https://galorath.com/comics/.
About Galorath Incorporated
Galorath delivers an AI-powered business operations platform grounded in decades of real-world cost, schedule, and risk validation for operations, supply chains, and manufacturing. Their flagship SEER® platform is trusted by industry giants in high-stakes environments, like Accenture, NASA, Boeing, the U.S. Department of Defense, and BAE Systems (EU), among others. Built on Galorath’s trusted SEER modeling framework, the platform combines analytical depth with intuitive access to accelerate time-to-market, enhance project predictability and visibility, and ensure project costs are on track. For more information, visit https://galorath.com/.
SEER is a registered trademark of Galorath Incorporated. SEERai is a trademark of Galorath Incorporated. All other trademarks are the property of their respective owners.
This press release may contain forward-looking statements that involve risks and uncertainties, including statements regarding the future financial performance, business strategies, market conditions, and product development plans of the companies mentioned. Actual results may differ materially from those expressed or implied in these forward-looking statements due to various factors, including those discussed in filings with the Securities and Exchange Commission. The companies mentioned here undertake no obligation to update any forward-looking statements contained herein, whether due to new information, future events, or otherwise.
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