16 Essential Elements Of A Successful Crisis Communications Plan

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Forbes Communications Council members, including Galorath’s CMO Charles Orlando, share key elements of any crisis communications plan. From clear communication channels to pre-approved talking points, these elements can help your business minimize damage and foster resilience when facing the unexpected.

Speed And Empathy

A key element of a successful crisis communications plan is speed combined with empathy. While transparency is crucial, what often matters most is how quickly and empathetically you address the issue. Delays or robotic responses can damage trust. Acting quickly, acknowledging concerns and showing genuine care for those affected allows you to control the narrative and maintain credibility. – Charles Orlando, Galorath Incorporated

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